Your Tasks
The Regional Activation Manager is part of the Regional EUNA iCom team and reports into the Regional Operations & Activation Lead.
This role’s purpose is to deliver outstanding and OTIF campaign activation for Derma & Healthcare brands across all EUNA MUs in close cooperation with MU/local Activation teams, Regional Planning, Content and Analytics team and our Agencies’ Digital buying and Creative implementation Hubs.
Cross-Brand Excellence in campaign setups, processes and teams:
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Continually drive process and activation excellence across media and activation campaign plan
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Setting and management of the right KPIs across all channels
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Development of Best practice (Digital) activation for the Region (Orchestration, Assets, Viewability, Brand Safety, Optimization,..)
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Drive continual improvement of Golden Rules framework in collaboration with Global Media
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Ensure that local teams have the necessary expertise, understanding and investment to operate excellence in media and content implementation
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Own and steer Agency Digital Buying Hub operations
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Own and steer the EUNA Test & Learn agenda
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Support the setup and implementation of the right and consistent Martech and Adtech-Infrastructure across the region together with
Partners in Global Media/ Digital, BSS
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Key point of contact towards Global Media Activation team and local MU activation teams
Excellence in DHC Campaign activation and delivery:
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Manage and deliver regional campaign orchestrations in close cooperation with regional strategy and content teams, MUs and Agency partners
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Lead, steer and support MUs and local Activation Manager in delivering local campaign excellence in time and in full
Key performance metrics:
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Activation and campaign effectiveness, efficiency & excellence
Your Profile
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Min. 5+ years experiences in Media & Digital Communication in local Market and/or Regional/Global Role with strong expertise and understanding of integrated communication and digital excellence
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Strategic & process driven mindset
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High action orientation: Can translate strategy into concrete concepts and plans and deliver on time and in full against the plans
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Excellent analytical skills to drive a clear direction in a complex situation
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Proactive, ambitious, agile
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Fluent in English
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
If you have any questions, please contact our recruiter Piwe Mnyakama every Friday between 10:00and 14:00 am via the telephone number +49 40 4909 6057 .
